The Laboratory for Quantitative Experience Design (QED Lab) is an interdisciplinary research group at the University of Utah. We build human-centered artificial intelligence systems in search of invariant properties of experience design: precise relationships that exist between an inner environment (a person’s cognitive states), interface (narrative & game discourse) and outer environment (virtual worlds).
These properties are the foundation of products, processes, and tools that we build to empower potential end-users to imagine, reflect on, and create experiences for others.
The QED Lab is housed within the Division of Games, and is affiliated with the Kahlert School of Computing and the Department of Psychology at the University of Utah.