Rogelio E. Cardona-Rivera


Rogelio is an Assistant Professor of the School of Computing and the Entertainment Arts and Engineering Program at the University of Utah. His areas of interest are computational psychology, artificial intelligence, game design, and interactive narrative.


Yuanyuan Tong

Computing Ph.D. Student

Yuanyuan is a first-year Ph.D. student of the School of Computing at the University of Utah. Her research interests are in artificial intelligence, human-computer interaction and computer graphics.


Munzer Abusham

ECE Ph.D. Student

Munzer earned his B. A. in Computer Engineering at the University of Khartoum in 2014. His areas of interest are virtual reality, 3D modeling, and animation. He is currently researching the effects of different types of interactive fidelities on VR users.

Ben Barker

MEAE Student

Ben earned his B. A. in English and is a writer, producer, and designer in the Entertainment Arts and Engineering: Master Games Studio. His interests include narrative, mechanics as metaphor, and UX. He is currently researching player unchoice and empathy.


Run Li

Computing M.S. Student

Run got his B.S. in Physics, B. E. in Finance at Shandong University in 2013, and his M.S. Degree in Physics at the University of Utah in 2017. His prior research was on 2-D materials, and smart devices. His current research is now on the design of agents in assorted play-styles.

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QED Lab Member

Interested in joining the lab? We are recruiting! Check out this link for more information.


Experience design is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions.

Quantitative research is a formal, objective, systematic process for obtaining quantifiable information about the world; presented in numerical form, and analyzed through the use of statistics; used to describe and to test relationships; used to examine the cause-and-effect of relationships. This type of research is concerned with numbers, statistics, and the relationships between events/numbers.

The QED Lab is an entity equipped for scientific experiments, research, and teaching around experience design through quantitative methods. Does that sound interesting to you? Consider joining the lab!

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